World Water Day is celebrated in March, and Brita, the water filtration company, and ME to WE, an organization that creates socially conscious products and experiences that allow people to do good through their everyday choices, have asked me to help spread the word.
Being smart with my at-home water consumption and use is simple. I can take shorter showers, turn off the tap when I’m brushing my teeth, stop washing clothes after wearing them once (I really need to work on that one), use eco-friendly cleaning products and address my diet, not consuming the foods that are spendy in terms of the amounts of water it takes to grow them.
WIRED produced a handy guide when California’s drought was at its worst, outlining the foods that cost a lot and very little in terms of water resources. The WIRED Guide to California Produce can be found here. WIRED also ranked proteins in terms of water consumption. I had no idea that chickpeas and lentils took a similar amount of water as beef to produce. Enlightening, to say the least.
Food producing aside, which we can slowly influence with our voice and wallet, there’s far more we can do at home to make an immediate impact in terms of keeping the world’s water clean and accessible.
Each purchase of the Brita x ME to WE special edition bottle gives a year supply of clean water to a person in Irkaat, Kenya. I’m involved in this mission because it’s transparent. This is a product that directly helps, and they show you how: As part of ME to WE’s transparent giving model, all ME to WE Brita products come with a Track Your Impact code for consumers to track exactly where and how their purchase has made an impact. Consumers can go online and enter their unique code.
Along with my regular Brita pitcher, which I use to filter water for my coffee, tea and everyday drinking pleasure, I’ve been using my Brita special edition water bottle. The bottle is NSF certified to reduce Chlorine (taste and odour) and particulate (Class VI), is BPA-free, dishwasher safe and can save up to 300 plastic water bottles. Find the water bottle at major retailers across Canada and support this very good cause right here at home. Little things make a big difference.